aunch of the Discovery 上海乌托邦e Week event on July

In order to maximize the display of Gaia and the “moon persp

ective”, a 200-meter stretch of Yuanmingyuan Road was decorated like the surface of the m上海乌托邦

oon. Covering an area of around 1,000 square meters, it also features a number of exhibition spaces.

“We have long been conveying the spirit of mankind’s constant desire for exploration. We now hope to let people experi上海乌托邦品茶微信

ence it offline, so that they can appreciate the advances in human technology,” says Tony Qiu, general manag

er of Discovery Group for China and South Korea. “We are offering audiences the chance to re-imagine the future.”

When visitors enter the “Discovery station”, they first have to go through an artistic recreation of the u上海乌托邦

niverse before they arrive at the “moon walk” area-a simulated lunar environment featuring a rover and astronauts.

The “first step” area simulates the landing environment for the lunar spacecra上海乌托邦品茶微信

ft, where visitors have the chance to leave their own footprint on the surface of the moon.

An “information station” presents documentaries about space to help evoke the spirit上海乌托邦

of exploration. Finally, at the “best observation point”, the audience can look up and see Gaia.

Several space-themed Discovery films pay tribute to NASA’s 60th anniversary and the moon la上海乌托邦品茶微信

ndings. Above And Beyond: Nasa’s Journey To Tomorrow, and Apollo: The Forgotten Films and the po

pular series How The Universe Works were produced to mark this year’s anniversary.

上海乌托邦Simon Robinson, global chief financial officer and president of Asia Pacific, Discove

ry Group, says Chinese people have been fascinated with the moon since ancient times.

“We are presenting people with the opportunity to experience things, rather than j上海乌托邦品茶微信

ust watch them on television,” he says. Discovery hopes to develop more location-based

entertainment projects in China, Robinson adds, following the success of the Discovery Adventures Mogansha

n Park, a theme park for outdoor exploration, which opened in Zhejiang province in 2016.

www.chuangxiangjie.cn

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